Brewing...
S.E.O
Improve your search results and grow your business with our Search Engine Optimisation services.
Powered By Caffeine
Search Engine Optimisation
You can have the best website in the world, but without excellent search engine optimisation, no one will ever see it.
All our sites are thoroughly search optimised out of the box, but if you want to go that one step further, and so higher up the rankings, we offer bespoke SEO services, to help maximise your investment in your website.
On-site
Re-working your site content. to focus on your keywords and phrases, carefully crafting your meta-data and ensuring excellent site structure.
Google Tools
We will fully intregrate your site into Google's eco-system using analytics, console and various other tools.
On-Site SEO
Content Is King
When it comes to search engine optimisation the single most important aspect is your site content.
Your content must be well written, easy to read, interesting and engaging. It must also include and be relevant to your key words and phrases.
As part of our advanced and managed SEO services, we can take your content and rework it to ensure it ranks well and helps to drive traffic to your website.
Site And Page Structure
After the content, search engines will look for good page and site structure, including clean code, correct semantics, load speeds, image optimisation, clear navigation and overall user experience.
Search engines will check all of this on both large and small screens (responsive test) before ranking.
Every site we build conforms to all Google requirement in this regard out of the box. We don't charge extra for the basics!
Google Tools
Google Analytics
All of our regular and pro hosting packages get Matomo Analytics as standard. If you want to step things up and really dig deep into your websites traffic, we can install Google Analytics for you.
Integrating GA to your site requires an analytics account, we can use ours or help you set up your own.
Once installed, it can be connected to Google console to give you a real insight into who is visiting your site, and how they are finding it.
Google Search Console
Integrating your website with Google Search Console opens up a whole new stream of search engine optimisation data.
By regularly monitoring this data, you can adapt your keywords and phrases to boost search rankings.
As part of our SEO services, we will connect your site to this Search Console, monitor results on a weekly or monthly basis and make changes to your website as required.
Google Business Profile
Your Google Profile contains the details Google has about your business, such as your type of business, contact details, location and other relevant information.
It's the first step to controlling what Google tells people about your business, and building your search results on the platform.
Google Business profiles are available for free to all small business and non-profits. Still, while they are free, they do require verification, substantial setup and ongoing maintenance to ensure the info is accurate.
Google My Business
Google My Business is a tool that not only gives you control over your Google Business Profile but also offers various methods to enhance your visibility across the Google ecosystem further.
By carefully managing your business profile via My Business and exploiting the additional tools it offers, you can dramatically increase your business exposure on Google and so improve your search engine results.
As part of our managed SEO service, we can ensure you are getting the most from your Google Business Profile AND My Business.
Off-Site SEO
This Is Where You Come In
Backlinks
Backlinks are at the heart of off-page SEO. Search engines use them as indications of the quality of a site, so a site with many high-value backlinks will usually rank better than an otherwise similar site with fewer backlinks.
The most common backlinks are on social media.
Over To You
Your business should have social media accounts (if not, set them up!), whenever you post to these platforms make sure to include a link back to the relevant page on your website.
And don't stop at social media; online forums, your Google My Business page and online directories are great places to add backlinks.
Costs
Standard SEO
Free On All New Websites
During the build process, we will add your content, process and optimise your images, create a clear and easy to use menu system, ensure all image and meta tags are on-point, create a simple sitemap and ensure all the code is clean.
We'll also make sure everything is streamlined to ensure fast pages load speeds.
Advanced SEO
From £150 Per Site
If you want to give your new website a step-up, we can additionally rework your content to include keywords and phrases and add Google Analytics & Google Search Console. If you don't have a Google account, we can use ours or set one up for you.
We will also setup your Google Business Profile and My Business services.
Managed SEO
From £50 / €60 per month
To help get your site to the top and keep it there, we can also manage your all your Google tools; analytics, console, profile and my business page on an on-going basis. Updating and checking them all regularly and making any changes needed.
Successful SEO takes time, so you need to commit to at least six months managed SEO to start to see the results.
What Are Backlinks?
Backlinks are links on a different website to yours, that "link back" to yours . The most common of which are links in posts on social media.
Search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have higher search rankings than those that have very few or none at all.
Matomo Analytics
Matomo is like Google Analytics but in a super simple and easy to navigate interface. All regular & pro hosting packages come complete with a fully setup and intregrated Matomo account... FREE!
What Is Hosting?
Web hosting is a service that allows organizations and individuals to post a website or web page onto the Internet. A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed in the Internet.
Content Key Words And Phrases
These are the terms you want your site to rank well for when someone types them into a search engine. For instance, if you are a bike shop in Belfast you want to rank well for the typical search term "bike shop Belfast", so one of the key phrases would be "bike shop Belfast". You might also add in the variants "cycle store Belfast", and so on.
In this instance, your keywords are Bike, Cycle, Store, Shop and Belfast.
Relevance
Search engines don't just consider keywords and phrases; they will also look for their relevance to the content. So, for instance, a passage of text about wheelbarrows that contains the keywords mentioned above will not rank well for those keywords.
What Is Content?
When we talk to you, we will often use the term "content". What we mean here is the words and pictures that appear on the site.
Free Matomo Analytics Account
Anyone that has tried to use Google Analytics will know what a nightmare it is, the interface is a disaster: You need a degree in "Google-speak" just to understand the instructions!
That's Where Matomo Comes In
As much power as Google Analytics but in a super simple and easy to navigate interface.
All regular & pro hosting packages come complete with a fully setup and intregrated Matomo account... FREE!
