The most critical SEO aspect of your site is the content.
It has to be well written, interesting and engaging. It must also include and be relevant to your keywords and phrases.
We can take your content and rework it to ensure it ranks well and helps to drive traffic to your website.
After the content, search engines will look for good page and site structure, including clean code, correct semantics, load speeds, image optimisation, straightforward navigation and overall user experience.
Every site we build conforms to all Google requirements in this regard out of the box. We don't charge extra for the basics!
Google and your users like to see fresh content on your website, not the same words and pictures month after month, year after year.
A website that isn't updated regularly soon becomes a dead website in the eyes of users and search engines.
We can keep your website looking fresh with regular updates, new content and blog/news posts as part of a management contract.
Google My Business is a completely free service that can leap frog your business to the top page of google for local searches.
Although it's free to use it requires precise setup and regular updates to get you to the first page, and keep you there.
Backlinks are links on other sites that link back to yourself, and these are a vital part of off-page SEO.
Not only do they drive traffic to your website, but Search engines use them as indications of the quality of a site. The most common backlinks are on social media.
We can help build backlinks as part of a management contract.
Our standard and pro hosting packages get Matomo Analytics as standard. If you want to step things up and dig deep into your website's traffic, we can install Google Analytics for you.
Integrating GA to your site requires an analytics account; we can use ours or help you set up your own.
Once installed, it can be connected to Google console to give you a real insight into who is visiting your site and how they are finding it.
Integrating your website with Google Search Console opens up a whole new stream of search engine optimisation data.
By regularly monitoring this data, you can adapt your keywords and phrases to boost search rankings.
As part of management contract, we can connect your site to our Search Console, monitor results weekly or monthly, and make changes to your website as required.
Your Google Profile contains the details Google has about your business, such as your type of business, contact details, location and other relevant information.
It's the first step to controlling what Google tells people about your business, and building your search results on the platform.
Google Business profiles are available for free to all small businesses and non-profits. Still, while they are free, they require verification, substantial setup and ongoing maintenance to ensure the info is accurate.