In 2001 Caffeine co-founder, Steve, owned a bike shop and wanted to take it online, budgets were tight (they're always tight in the bike trade!) so he set about learning to do it himself.
Over the next ten years, he learnt how to leverage the most out of the internet while sticking to tight budgets.
By 2011 the shop had weathered the credit crunch and was going from strength to strength.
Around this time other bike shops were approaching Steve for advice on how to get the most out of there online presence in a changing marketplace.
2013 and the requests for help were growing with more time was being spent offering help than driving the shop forward, so enlisting the help of others Caffeine Injection was born.
2013 also saw the launch of Bike Spanner, a stand along workshop business which is still operating today, albeit with Steve no longer active day to day.
In 2016 Steve decided to close the bike shop to focus on Caffeine Injection, which was starting to become known within the bike trade as a go-to agency with real-world experience.
In 2016 Caffeine Injection had big goals, talented new people were bought into the team, and some big clients added.
Working for the big boys was soulless though so the decision was made to stay small and only work with sole traders and small business.
The decision was also made to continue to focus on the IBD / workshop sector while expanding into the health and beauty market.
The Caffeine Injection team remains small with most working ad hoc, thus keeping our costs down.
As 2018 starts we now work hand in glove with a small number of bike shops, workshop sand health & beauty businesses managing every aspect of their online presence.
They see us as an extension of their in-house team, bouncing ideas off us and getting support for new projects.
We have also designed & built many websites for many businesses, some we manage, some the clients look after themselves.
Our clients are spread out across the whole of the UK & Ireland.
Our team is spread over not just the UK but the planet, but the HQ is in Northern Ireland in the foothills of the Mourne Mountains, a rugged and no-nonsense landscape.
We believe this reflects in our work. We are a down to earth no-nonsense team who get on doing the job at hand without any fuss.