Every web page should have a unique title and meta description; contrary to the popular myth, these two bits of information have little direct effect on your search rankings but everything to do whether someone seeing your website listed on Google clicks to visit your page, or not.

This is what a page title and meta description typically looks like in Google.

The title is purple in this instance (it's been clicked on before), and the little bit of text below it is the meta description.

Why Is This Important?

When someone searches on Google (or any other search engine), they get presented with a list of possible sites to visit. In terms of getting traffic to your site, this is only half the story. 

The other half is getting someone to click your link instead of the ones above or below it. This is where the page metadata comes in.

Your page metadata, the title and description, is what the person searching will read about your business and make their decision based on it, whether to click your link or not.

So, you need your page title and descriptions to be descriptive, engaging, informative and ultimately interesting enough to the user to get them to want to visit your page, not someone else.

We can help you with your page metadata, but no one knows what will interest your clients better than you, so when we ask you for your page metadata, put some thought into it, as they can be the difference between them of traffic and none.

Page metadata can be updated on an ongoing basis, but remember... It can take Google a while to pick up changes and doesn't like things that continuously change, so don't get carried away with updates.

Page titles need to be around 60 characters with descriptions around 150.

And remember to work on your key search words and terms.