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Caffeine Injection. Online service to the UK & Irish IBD & workshop sector.

Bike Shops

In 2001 we helped a local bike shop get online and start selling.

Since then we have continued to work with the UK & Irish bike trade, helping many IBDs harness the power of the internet to make it work for them.

This unparalleled experience and unique understanding of the trade is why we are the go-to agency within the sector.

  • Website Design

    Simple static or full CMS

    From simple template powered sites to full ecommerce solutions with all the bells and whistles, we can design and build you an affordable site that won't break the bank.

    We have been creating sites for bike shops and cycle workshop for years, we know exactly what works, what will drive traffic to your door, and what to avoid.


    If you need a website, but don't really know what it should include, don't panic, we do. Just set us a budget and leave the rest to us.
    Check out the clients site for some of our recent bike shop and cycle workshop websites.

  • Content Management

    Your website IS your shop front

    Before visiting your shop most new and existing customers will visit your website first. It's vital your site is up to date with your latest information, services, news and offers.

    If your site is regularly updated, informative, clear and concise, your chances of converting from web visitor to shop customer is high.

    If your site is disorganised, with thin content, unattractive images and out of date information, they will seek out your competitor.

    Keeping your site current can be a full time job, and if you don't know what you’re doing it can be a daunting task. We have over 15 years experience keeping bike shop websites up to date with informative engaging content and eye catching graphics.

    With Caffeine Injection on board you can focus on serving your in-store customers, we can focus on generating foot fall and online sales.

    Common Tasks

    • Daily weekly monthly updates
    • Contract or ad hoc
    • Graphics and content creation
    • Webpage creation
    • Stock population and updates
    • Site overhaul

    Guide Prices

    • Maintenance contracts from £100
    • Image creation from £10
    • Full page copy from £25
    • Webpage creation from £50
    • Stock population from £2
    • Stock updates from £5
  • iBikeshop Management

    Authorised iBikeshop Managers

    The iBikeshop platform is developed and maintained by Siwis Ltd. It is the leading website solution aimed primarily at UK and Irish bike shops. You can find details about it here.

    iBikeshops are self managed feature rich websites design specifically for bike shops. The platform includes full e-commerce facilities, product management, shopping cart, secure checkout, online finance and Google shopping integration.

    Since iBikeshop’s launch in 2003 we have been working with the developer, pushing its capabilities and leveraging the most out of what is today the industry leading Content Management System solution for bike shops. Whilst the platform is built to be user friendly, to get the most out of it requires considerable know-how and time.

    Over the last decade we have developed our skills and tools alongside the platform and can offer this experience and know-how to you. From the creation of home and fixed pages including all content, full product management including Google Shopping integration, to the complete management of your site on a one off or contract basis, we can help you get the most out of your own iBikeshop website.

    Common Tasks

    • Daily weekly monthly updates
    • Theme design
    • Graphics and content creation
    • Webpage creation
    • Stock population & updates
    • Google Shopping

    Guide Prices

    • Maintenance contracts from £100
    • Image creation from £10
    • Full page copy from £25
    • Webpage creation from £50
    • Stock population from £2
    • Stock updates from £5
  • Social Networking

    Social Network Management

    Love or hate them, the social networks are here to stay. Ignoring them is like having a room full of existing and potential customers and never entering it. Entering the room is the easy bit, working out who in the room you want to interact with, getting their attention and keeping them engaged is the trick. But it doesn’t end there. Once you’ve got them engaged you need to convert them to customers, this is where the real challenge begins.

    For the average small bike shop keeping on top of social media can be a time consuming challenge. It’s a task often handed to a younger member of staff, more often than not resulting is a quantity over quality approach.

    At Caffeine Injection we can manage all your social network activity. Creating interesting and engaging content in the form of image, text and video. Interacting with customers on your behalf. Setting up and managing ad campaigns and ensuring your content is seen in the right places by the right people.

    If you need help is setting up and linking your accounts we can do that too.

    Common Tasks

    • Content creation: Image, text and video
    • Ad campaign setup and management
    • Posting and user interaction
    • Account setup

    Guide Prices

    • Monthly contracts from £50
    • Image creation from £10
    • Individual posts from £10
    • Ad campaigns from £50
  • Email Marketing

    Email Marketing

    Mailshots can make or break a customer relationship. Get them right and your customers will see them as a vital way to keep abreast of what you’re up to. Get them wrong and you’re on their spam list.

    Fact is, most shops don’t send out regular newsletters. Lack of time and ability to create visually appealing emails is the most common reason. Lack of distribution the next. Not having a mailing list is the third. We can help on all three counts.

    We have an active list of opt-in email address that numbers over 20k, 80% of which is UK/Ireland based and over half of these are known to have an interest in bikes. We can send your maishots to any number of these subscribers, breaking them down by geographical location and interest.

    We can produce everything from simple text emails to full HTML newsletters containing live links, images and even video. You send us your message, we will do the rest, even sourcing and creating unique images.

    We can distribute your message via our own Amazon hosted mail servers, meaning super fast reliable delivery and zero chance of your own domain being blacklisted. We can manage replies, unsubscribe requests and even monitor call to action performance.

    Common Tasks

    • Content creation: Image, text and video
    • Mailing list generation
    • Newsletter creation and distribution
    • Reply management

    Guide Prices

    • Campaign creation from £50
    • Campaign distribution from £25 for 5,000.
    • Image creation from £10
    • Monthly contracts from £100

One look around our website and it's obvious to see that bikes figure highly. But why?

Caffeine Injection was co-founded in 2013 by Steve, an avid biker who at the time owned a bike shop.

After opening the bike shop in 2000 Steve soon ventured online launching the first website in 2001 shipping bikes first to the home market and then around the world.

As the business grew so did Steve's understanding of what does and doesn't work online.

By 2013 he was getting requests to help other with their online presence. Caffeine Injection was born.

In 2016 Steve took the decision to close his cycle shop to focus on Caffeine Injection projects.

Our cycle trade roots are why we are the preferred service provider to the UK & Irish IBD sector.

We possess unrivalled knowledge of the bike industry & it's people and we have an intrinsic understanding of what makes it tick.

We know the rules, written and unwritten, the trends, the challenges and the unique restrictions the typical IBD faces on a daily basis.

We've been there, done that and worn the lycra.

We can take all this experience and knowledge and make it work for you.

One look around our website and it's obvious to see that bikes figure highly. But why?

Caffeine Injection was co-founded in 2013 by Steve, an avid biker who at the time owned a bike shop.

After opening the bike shop in 2000 Steve soon ventured online launching the first website in 2001 shipping bikes first to the home market and then around the world.

As the business grew so did Steve's understanding of what does and doesn't work online.

By 2013 he was getting requests to help other with their online presence. Caffeine Injection was born.

In 2016 Steve took the decision to close his cycle shop to focus on Caffeine Injection projects.

Our cycle trade roots are why we are the preferred service provider to the UK & Irish IBD sector.

We possess unrivalled knowledge of the bike industry & it's people and we have an intrinsic understanding of what makes it tick.

We know the rules, written and unwritten, the trends, the challenges and the unique restrictions the typical IBD faces on a daily basis.

We've been there, done that and worn the lycra.

We can take all this experience and knowledge and make it work for you.

Recent Bike Shop Clients

  • Newlec Cycles
  • Cycletech Eastbourne
  • Leeds Cycles
  • Peak eBikes
  • Hargreaves Cycles

Contact Us

Caffeine Injection
10c 72b Dunmore Road
Ballynahinch
Co. Down BT24 8PR
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