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Bike Trade

We have been developing, maintaining and growing websites for UK & Irish bike trade businesses since 2001. From bike shop sites to small growing brands, we have the experience you need.

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In 2001 we helped a local bike shop get online and harness the power of the web to drive in-store footfall.

As the IBD online sector evolved, we help many shops use the internet to drive store footfall & web traffic and convert sales across multiple channels.

In 2013 as the standalone workshop operator gained ground, we launched a dedicated workshop platform.

We have a unique understanding of the challenges facing the IBD thanks to one of the Caffeine Injection co-founders being an ex-bike shop owner of some 15 years, eventually closing his shop in early 2016 to focus on CI projects.

This unparalleled experience and a unique understanding of the trade is why we are the go-to agency within the sector.

Recent bike trade client work.

Two Wheels Good

Two Wheels Good

Two Wheels Good

Bespoke

Two Wheels Good is a long-established "traditional" cycle in Stoke Newington, London. For years they had a rickety old website which bearly stood up under the load of their many site visitors. In March 2018 they approached us to revamp their online offering, bringing it up to date in terms of content and technology, while retaining an "old skool" feel.

The shop logo, which we faithfully reproduced for the website, was created many years ago in Quark on an early Macintosh computer. This set the tone for our re-designed: We wanted the site to look like an early Mac operating system, with clean fonts, lots of white space and no fancy elements.

We wanted the site to feel like it had been built up over the years, not an entirely fresh re-design, so we purposefully made sections that sat next to each other on the page appear different in design but all work collectively as a whole. Both the client and we were over the moon with the result: The site feels old and somewhat traditional but is bang unto date in terms of technology and design techniques.

Following the deployment of the site, we were engaged in maintaining it on an on-going management contract.

UPDATE JAN'19: At the clients request the site was updated and expanded to include an online store, for which we used our popular CMS Store add-on.

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Honest, trustworthy and very hardworking.

We pride ourselves on our old school business values. We work hard, never overcharge, and are 100% trustworthy.

But talk is cheap! So we invite you to check our portfolio and contact any of our clients. We're are confident they will give you a flowing report.

Our Address

Caffeine Injection
10c 72b Dunmore Road
Ballynahinch
Co. Down BT24 8PR

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