Caffeine Injection: Online services for small business.

Bike Shop Services Helping bikeshops online since 2001

In 2001 we helped a local bike shop get online and start selling. Since then we have continued to work with the UK & Irish bike trade, helping many IBDs harness the power of the internet to make it work for them.

With our unparalleled 15 years experience working with the IBD sector, we can help you get the most out of an online presence, helping you sell online, drive footfall, or both.

Your website IS your shop front, make it count.

    • Content Management

      Your website IS your shop front

      Before visiting your shop most new and existing customers will visit your website first. It's vital your site is up to date with your latest information, services, news and offers.

      If your site is regularly updated, informative, clear and concise, your chances of converting from web visitor to shop customer is high.

      If your site is disorganised, with thin content, unattractive images and out of date information, they will seek out your competitor.

      Keeping your site current can be a full time job, and if you don't know what you’re doing it can be a daunting task. We have over 15 years experience keeping bike shop websites up to date with informative engaging content and eye catching graphics.

      With Caffeine Injection on board you can focus on serving your in-store customers, we can focus on generating foot fall and online sales.

      Common Tasks

      • Daily weekly monthly updates
      • Contract or ad hoc
      • Graphics and content creation
      • Webpage creation
      • Stock population and updates
      • Site overhaul

      Guide Prices

      • Maintenance contracts from £50
      • Image creation from £3
      • Full page copy from £20
      • Webpage creation from £30
      • Stock population from £1
      • Stock updates from £5
    • iBikeshop Management

      Authorised iBikeshop Managers

      The iBikeshop platform is developed and maintained by Siwis Ltd. It is the leading website solution aimed primarily at UK and Irish bike shops. You can find details about it here.

      iBikeshops are self managed feature rich websites design specifically for bike shops. The platform includes full e-commerce facilities, product management, shopping cart, secure checkout, online finance and Google shopping integration.

      Since iBikeshop’s launch in 2003 we have been working with the developer, pushing its capabilities and leveraging the most out of what is today the industry leading Content Management System solution for bike shops. Whilst the platform is built to be user friendly, to get the most out of it requires considerable know-how and time.

      Over the last decade we have developed our skills and tools alongside the platform and can offer this experience and know-how to you. From the creation of home and fixed pages including all content, full product management including Google Shopping integration, to the complete management of your site on a one off or contract basis, we can help you get the most out of your own iBikeshop website.

      Common Tasks

      • Daily weekly monthly updates
      • Theme design
      • Graphics and content creation
      • Webpage creation
      • Stock population & updates
      • Google Shopping

      Guide Prices

      • Maintenance contracts from £50
      • Image creation from £3
      • Full page copy from £20
      • Webpage creation from £30
      • Theme design from £100
      • Stock updates from £5
    • Social Networking

      Social Network Management

      Love or hate them, the social networks are here to stay. Ignoring them is like having a room full of existing and potential customers and never entering it. Entering the room is the easy bit, working out who in the room you want to interact with, getting their attention and keeping them engaged is the trick. But it doesn’t end there. Once you’ve got them engaged you need to convert them to customers, this is where the real challenge begins.

      For the average small bike shop keeping on top of social media can be a time consuming challenge. It’s a task often handed to a younger member of staff, more often than not resulting is a quantity over quality approach.

      At Caffeine Injection we can manage all your social network activity. Creating interesting and engaging content in the form of image, text and video. Interacting with customers on your behalf. Setting up and managing ad campaigns and ensuring your content is seen in the right places by the right people.

      If you need help is setting up and linking your accounts we can do that too.

      Common Tasks

      • Content creation: Image, text and video
      • Ad campaign setup and management
      • Posting and user interaction
      • Account setup

      Guide Prices

      • Monthly contracts from £20
      • Image creation from £3
      • Individual posts from £2
      • Ad campaigns from £50
    • Email Marketing

      Email Marketing

      Mailshots can make or break a customer relationship. Get them right and your customers will see them as a vital way to keep abreast of what you’re up to. Get them wrong and you’re on their spam list.

      Fact is, most shops don’t send out regular newsletters. Lack of time and ability to create visually appealing emails is the most common reason. Lack of distribution the next. Not having a mailing list is the third. We can help on all three counts.

      We have an active list of opt-in email address that numbers over 20k, 80% of which is UK/Ireland based and over half of these are known to have an interest in bikes. We can send your maishots to any number of these subscribers, breaking them down by geographical location and interest.

      We can produce everything from simple text emails to full HTML newsletters containing live links, images and even video. You send us your message, we will do the rest, even sourcing and creating unique images.

      We can distribute your message via our own Amazon hosted mail servers, meaning super fast reliable delivery and zero chance of your own domain being blacklisted. We can manage replies, unsubscribe requests and even monitor call to action performance.

      Common Tasks

      • Content creation: Image, text and video
      • Mailing list generation
      • Newsletter creation and distribution
      • Reply management

      Guide Prices

      • Campaign creation from £20
      • Campaign distribution from £5
      • Image creation from £3
      • Monthly contracts from £25

    Recent Bike Shop Clients Click arrows to scroll

    • Bike Spanner

      We built the first version of at the start of 2015, then it was a bolt on site explaining in detail the repairs tasks it’s parent, Real Cycles offered in it’s workshop. At the start of 2016 the owners decided to spin off Bike Spanner as a stand alone business, so the site needed a makeover.

      It’s now a fully featured site which not only details workshop tasks, but has a news section, online booking form and lots more. All cleverly laid out in accessible chunks so the visitor doesn’t feel bombarded.

    • Chelmer Cycles (iBikeshop)

      Chelmer Cycles is a long established bike shop that recently launched a new website on the iBikeshop platform. We were bought in to create an initial wireframe design and a large portion of the content.

      The design brief was to create a look that was different to all other iBikeshop websites, we came up with the overall look then handed this to the iBikeshop owner SiwiS to adapt to the platform.

      Once the design was complete we created the entire workshop section of the site plus some other pages and most of the new site graphics. We are not involved in the on going maintenance of the site.

    • PeakeBikes

      PeakeBikes is a new bike shop based in the Peak District dealing exclusively in the sale and hire of electric bikes. Our design brief was keep it simple: Big easy to read text, no fancy features, simple navigation and contrasting colours.

      The site is largely static with our popular cart plugin added facilitating click and collect orders of Peak eBikes extensive ebike range. As well as building the entire site, it’s content and all graphics, we also populated the sites product range and maintain it on an ongoing basis.

    • Hargreaves Cycles (iBikeshop)

      Initially bought in to help Hargreaves sell thru some sale stock we were then tasked with completely overhauling their iBikeshop website: Re-designing the theme, creating brand new content and improving their search engine results and overall reach.

      Hargreaves gave us carte blanche so working the iBikeshop owner SiWiS we once again pushed the boundaries of the regular iBikeshop “look” coming up with something that is completely unique.

      From November 2016 We will also be looking after every aspect of Hargreaves online activities.


    One look around our website and it's obvious to see that bikes figure highly. But why?

    Caffeine Injection was co-founded in 2013 by Steve, an avid biker who at the time owned a bike shop. After opening the bike shop in 2000 Steve soon ventured online launching the first website in 2001 shipping bikes first to the home market and then around the world. As the business grew so did Steve's understanding of what does and doesn't work online. By 2013 he was getting requests to help other with their online presence. Caffeine Injection was born.

    In 2016 Steve took the decision to close his cycle shop to focus on other ventures and commit a lot more time to Caffeine Injection projects.

    Bike Shops

    Our cycle trade roots are why we are the preferred service provider to the UK & Irish IBD sector. We posses unrivalled knowledge of the bike industry and it's people and we have an intrinsic understanding of what makes it tick.

    We know the rules, written and unwritten, the trends, the challenges and the unique restrictions the typical IBD faces on a daily basis. We've been there, done that and worn the lycra.

    Not just bike shops!

    But we're not all about bikes and bike shops, we work with small businesses in all sectors to ensure they get the best return on their investment.

    Contact Us

    Want to chat in plain English about your requirements?

    Get in touch using the details below or the contact form. We’ll get right back to you.

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    © 2017
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